ICL Boulby

Famously known as Cleveland Potash, ICL Boulby has been one of the largest operating mines in the UK for over 40 years and currently stands as the world’s first – and only – producer of polyhalite. This exciting new production venture couldn’t be kept mute, and ICL challenged us with modernising their digital presence. 

Working in line with the ICL Global brand, we created social media profiles from scratch, designed a clean and responsive website, implemented an SEO strategy and delivered a content strategy designed to tell ICL Boulby’s story. ICL Boulby quickly developed a grounding on social media and enjoys regular engagement from customers and stakeholders.